Small business owners as well as marketers must constantly brainstorm to come up with novel ways to find new customers. However, what do you do when customers have already visited your site? Your website is a mirror/conversion tool, and there are variety of ways to collect quality leads to build email lists and help prospects enter the sales funnel (or what we call as customer value journey). Unfortunately, lot of businesses don’t utilize their websites as lead-generation tools and expect their customers to convert without help. Others may not know the opportunities available to help website visitors become leads. You might try a lead magnet if you’re looking for ways to get your website visitors to enter your sales funnel. A lead magnet refers to a tool to help you entice customers to give your business their personal information, whether it’s their email, home address, or phone number. You can use lead magnets to help them enter the sales funnel, permitting you to contact them to help them convert into paying customers. Let’s take a closer look at the best lead magnets, lead magnet examples, and what an effective lead magnet can do for your business.